Graphics for MSU AP+PR/X Talent Management Portal made as an Art Director at 42pointSEVEN at MSU
Clear Communication for Careers
The AD+PR/X program allows advertising and public relations students to connect with employers and vice versa. As the Art Director for this client, I created a wide range of graphics, primarily used for social media and email communications. The thought process behind these graphics was to let the copy speak for itself, with visuals used to support the message. Nothing too flashy or trendy, just straightforward communication with consistent design elements.
This series of graphics, which highlights the different advertising and public relations disciplines, perfectly exemplifies that approach. It allows for clever copy and strong visuals to effectively convey the message.
